THE 2026 ECOMMERCE HOLIDAY READINESS REPORT

Get Your Product Discovery Ready for Peak-Season Demand

Holiday traffic moves fast, but shopper intent changes faster. 

This report is based on real data from millions of actual shopper transactions from the 2025 holiday season. Download it to learn how merchandising teams can prepare their search, browse, and recommendations experiences for the busiest time of the year.

Download the Report

About the Report

Turn Holiday Shopper Behaviour Into Stronger Strategy

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Holidays change how shoppers search, browse, compare, and buy. This report breaks down shopper behaviour across millions of e-commerce sessions from the 2025 holiday season and shows what ecommerce teams should prepare for before the next peak.

You’ll learn:

  • Why Cyber 5 acts like its own micro-season, with daily transaction volume rising nearly 200% above the Q4 baseline
  • How browse pages gain more influence during BFCM, even as search volume increases
  • Why recommendations attract more add-to-cart actions
  • How real-time product discovery can help search, browse, recommendations, and merchandising respond as shopper intent changes

Your playbook for peak-season product discovery

If you’re accountable for ecommerce revenue, customer experience, merchandising performance, or digital product strategy, this report is for you.

Use it to pressure-test your holiday setup, find gaps in your discovery systems, and prepare your site for the moments when shopper behaviour changes by the hour.