How Belk Drives Measurable, Sustained Growth with Constructor
For more than a century, Belk has earned the trust of millions of customers by delivering quality products and exceptional shopping experiences, both in-store and online.
Now, with Constructor’s advanced search and AI Shopping Agent, Belk unlocked $35 million in incremental revenue and achieved a 7.4% lift in revenue per visitor.
Download the full case study to see how the largest privately owned U.S. department store chain overcame three critical search and discovery challenges:
- Scaled beyond manual effort with automated, ROI-driven results
- Turned conversational AI into a real revenue driver
- Achieved lasting impact through ongoing revenue optimization, not just a one-time lift
Download the Full Case Study
Belk Unlocks Next-Level Ecommerce Conversion and AI Innovation with Constructor
“Hey, did you see Belk has a shopping assistant?” has become a word-of-mouth driver that’s elevating the brand’s reputation as an innovator.
In addition to the revenue increases, it’s generating curiosity and creating new reasons for shoppers to visit their site.
What Real Users Say on G2
Why Constructor Wins Where Bloomreach Falls Short
On G2, Bloomreach customers frequently mention slow, unresponsive support, long onboarding timelines, heavy manual setup, and limited personalization.
Constructor customers highlight white-glove support, fast time to value, and personalization that adapts instantly to every shopper.
Constructor is consistently rated higher across every key satisfaction metric — from ease of use to ROI — and we back it up with a perfect A/B testing track record against Bloomreach.
See a detailed analysis of Constructor and Bloomreach by users on G2 and chat with us to learn how you can see revenue impact in under 4 weeks.
Analyst validation — not just vendor claims
Constructor is a Leader in The Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3 2025

The Forrester Wave™ is one of the most rigorous evaluations of technology providers. Independent analysts score vendors on strategy, current offering, and customer feedback so enterprise leaders can make confident investment decisions.
Constructor received the highest possible scores in 13 criteria, including Vision, Innovation, Roadmap, Personalization, and Customer Feedback and was the only vendor recognized for high customer feedback and satisfaction, designated by the halo around the dot.
According to the report, “[Constructor’s] differentiated vision has vaulted it ahead in this competitive market.”
Constructor: The gold standard for enterprise ecommerce search and product discovery
Bloomreach
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Broad product focus reduces the ability to optimize to what ecommerce teams need
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AI as a bolt-on and manual tuning required for personalization
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Basic conversational search
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Outdated algorithms rely on keyword matching and/or vector search, which is not designed (or optimizable) for ecommerce
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Unintuitive controls + difficult setup
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Optimizes for basic keyword relevance only, not business KPIs
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Discovery Suite Coverage: Search, Browse, Recommendations, AI Shopping Assistant
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Legacy, outdated tech has slow time to value
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Many customers have upgraded from Bloomreach to Constructor
Constructor
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Purpose-built only to support ecommerce
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1:1 personalization includes clickstream + ML + ecommerce-specific LLMs
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Received the highest score in Conversational Search from Gartner®
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Deep expertise in search, advanced AI/ML, and data science, powered by clickstream data and large language models (LLMs)
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Merchandisers get full merchandising control. Transparent AI with strategic overriders and visual controls
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Optimization for business KPIs: revenue, conversions, margin
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Discovery Suite Coverage: Search, Browse, Recommendations, AI Shopping Agent, AI Product Insight Agent, Quizzes, Collections, Retail Media, Cross-channel and Offsite Discovery
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Fast time to value with many customers proving ROI in less than 4 weeks
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Average 98.5% client retention rate over the last 3 years