Shoppers Have Changed. Has Your Strategy?

Exclusive insights from over 1,500 consumers on how they discover, evaluate, and buy online in 2025.
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See the Buying Journey Through Your Customers’ Eyes

Understand how consumers experience discovery, evaluation, and decision-making in an increasingly fragmented landscape — and why traditional funnels no longer apply. This research exposes the personalization gaps frustrating shoppers, the role of AI in shaping new discovery habits, and the trust signals that ultimately drive conversion.

You'll learn:

  • Which entry points matter most for each generation
  • Why 41% of shoppers say their favorite retailer treats them like strangers
  • How 64% of consumers already use GenAI to shop — and what they expect next
  • Why half of shoppers distrust sponsored listings, and a quarter would pay to avoid them.
  • Which trust signals — reviews, delivery clarity, checkout design — make or break a sale.

Built for Decision-Makers in Retail and Ecommerce

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  • Adapt to 2025’s fragmented, non-linear shopper journey
  • Benchmark strategies against real consumer expectations
  • Align investments in AI, personalization, and retail media with shopper trust and growth
+9 %
Search Revenue
+13 %
Search Revenue
+15 %
Revenue per user
+5 %
Revenue per visit
+$40 M
Revenue
+A$13 M
Revenue
20.07 X
Overall ROI
+9 %
Search Revenue
+13 %
Search Revenue
+15 %
Revenue per user
+5 %
Revenue per visit
+$40 M
Revenue
+A$13 M
Revenue
20.07 X
Overall ROI
+9 %
Search Revenue
+13 %
Search Revenue
+15 %
Revenue per user
+5 %
Revenue per visit
+$40 M
Revenue
+A$13 M
Revenue
20.07 X
Overall ROI
+9 %
Search Revenue
+13 %
Search Revenue
+15 %
Revenue per user
+5 %
Revenue per visit
+$40 M
Revenue
+A$13 M
Revenue
20.07 X
Overall ROI

Your playbook for ecommerce success

If you’re accountable for ecommerce revenue, customer experience, or digital innovation, this report is for you.
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