Turn exclusive insights from over 1,500 consumers into smarter discovery and buying experiences for 2026.
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See the Buying Journey Through Your Customers’ Eyes
Understand how consumers experience discovery, evaluation, and decision-making in an increasingly fragmented landscape — and why traditional funnels no longer apply. Based on insights from a 2025 consumer survey, this research exposes the personalization gaps frustrating shoppers, the role of AI in shaping new discovery habits, and the trust signals that ultimately drive conversion.
You'll learn:
Which entry points matter most for each generation
Why 41% of shoppers say their favorite retailer treats them like strangers
How 64% of consumers already use GenAI to shop — and what they expect next
Why half of shoppers distrust sponsored listings, and a quarter would pay to avoid them.
Which trust signals — reviews, delivery clarity, checkout design — make or break a sale.
