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Consumer Research

Constructor surveyed almost 900 US & UK consumers

Find out what they said about their online shopping experiences.
Cover page of state of ecommerce report

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68% of shoppers think the search function on retail websites needs an upgrade

Shoppers are clear about what “better” looks like for search and product discovery, including: personalized journeys, tightly integrated online and in-store experiences, search results that match intent, and the ability for shoppers to search like they speak (in natural language and complete sentences).

Are you ready to learn how expectations have evolved and what you can do about it?

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Gain a better understanding of what the data means for you with commentary from industry experts:

kelly-goetsch
Kelly Goetsch
Chief Strategy Officer, commercetools
becky-parisotto
Becky Parisotto
Vice President of Commerce & Retail Platforms, Orium
tovi-heilbronn
Tovi Heilbronn
Senior Director of Technology Strategy, Apply Digital

Explore various aspects of consumers' engagement with retail sites

2024-state-of-ecommerce-accordion-block-image-668x624@2x
  • When it comes to crafting compelling search and product discovery experiences, retailers don’t always “make the grade.” Learn why more than 4 in 10 shoppers (42%) in the US and UK say the search and product discovery experiences on retail sites merit a “C” grade or below.

  • Surprisingly, the amount of time and money consumers spend shopping online hasn’t dropped over the past year. In fact, data shows many are spending more. Learn how to use search to capture more of their mindshare and share of wallet.

  • As retailers look to meet shoppers’ expectations and use product discovery to support business goals, it’s a great time to leverage nascent technology. Learn how consumers are showing an appetite to engage with new experiences now more than ever.

  • Learn how Generative AI is shaking things up, upending traditional search and product discovery models. 

Download the Research
bonobos
+9 %
Search Revenue
petco
+13 %
Search Revenue
fisheries-supply
+15 %
Revenue per user
home-24
+5 %
Revenue per visit
sephora
+$40 M
Revenue
target-au (1)
+A$13 M
Revenue
grove (1)
20.07 X
Overall ROI
bonobos
+9 %
Search Revenue
petco
+13 %
Search Revenue
fisheries-supply
+15 %
Revenue per user
home-24
+5 %
Revenue per visit
sephora
+$40 M
Revenue
target-au (1)
+A$13 M
Revenue
grove (1)
20.07 X
Overall ROI
bonobos
+9 %
Search Revenue
petco
+13 %
Search Revenue
fisheries-supply
+15 %
Revenue per user
home-24
+5 %
Revenue per visit
sephora
+$40 M
Revenue
target-au (1)
+A$13 M
Revenue
grove (1)
20.07 X
Overall ROI
bonobos
+9 %
Search Revenue
petco
+13 %
Search Revenue
fisheries-supply
+15 %
Revenue per user
home-24
+5 %
Revenue per visit
sephora
+$40 M
Revenue
target-au (1)
+A$13 M
Revenue
grove (1)
20.07 X
Overall ROI

State of Ecommerce Search and Product Discovery 2024

Exploring and embracing change.
Download the Research
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