Unlock Retail Media Revenue
Without Harming Your Brand
Stop choosing between ad revenue and shopper trust. Constructor’s Retail Media Suite unifies your search engine and ad server to ensure sponsored products maximize total profit.
Our AI dynamically reranks results in real-time, serving ads for products an individual shopper is likely to buy. Boost your bottom line with ads, ensuring your media network enhances the customer journey rather than interrupting it.
Example results from customers:
- 62% increase in incremental ad revenue with no harm to organic revenue
- 480% lift in CTR across sponsored product slots with Constructor vs alternatives
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Deliver a balanced, shopper-first experience
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Streamline mediation by calculating the best organic results, and optionally query your own RMN, external RMNs, or both
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Rank and display sponsored and organic search results together, using a combination of attractiveness/relevance, personalization, bid amounts, and key business metrics
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Constructor’s platform guarantees that ads are shown only where they increase your target business metric
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Dynamically rotate Retail Media Supply without incurring additional fees
Balance ads with organic revenue to increase total revenue
- Promote attractive ads that are tailored to each customer based on first-party clickstream data and Constructor's proprietary ranking algorithm
- Enjoy effortless implementation and full control if you use Constructor as your product discovery search and browse engine
- Site-wide opportunities for sponsored listings to drive added value across search and browse spaces that are personalized to each customer experience and customer retention rates.
Foster more efficient collaboration and faster, better-informed decisions
- Separate profiles for retailers and advertisers within a shared dashboard enable both parties to manage listings, campaigns, and bids in real time. This includes performance metrics like spend, cost per click (CPC), clicks, revenue, and return on ad spend (ROAS)
- Via the retailer dashboard (SSP), retailers can manage where ads are shown, decide how much clicks cost per page, ensure sponsored listings complement — don’t compete — with their organic rules, and also manage their trusted advertisers' access and opportunities.
- Via the advertiser dashboard (DSP), trusted advertisers can access a self-service platform to independently create, manage, and optimize their campaigns
The Retail Media Suite is part of Constructor's holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.
Its offerings are anchored on a constant user feedback loop derived from your shoppers' unique clickstream data, and augmented by the latest in NLP, transformers, and LLMs.
The Retail Media Suite is part of Constructor's holistic suite of products that were purpose-built from the ground up to drive more revenue for enterprise ecommerce.
Its offerings are anchored on a constant user feedback loop derived from your shoppers' unique clickstream data, and augmented by the latest in NLP, transformers, and LLMs.
