---
title: "Video - On-Demand Webinar - Search Relevance Is Dead: Here’s What You Should Optimize Instead."
---

[![Constructor](https://info.constructor.com/hubfs/Constructor-io-Logo-180x40.png "Constructor")](https://constructor.io/)

#### ON-DEMAND WEBINAR

# Search Relevance Is Dead: Here’s What You Should Optimize Instead.

Learn about the limitation of optimizing search results for "relevance," and the 3 attributes to optimize instead.

 

  

### The speakers

![eli-img@2x-150x150](https://info.constructor.com/hubfs/eli-img@2x-150x150.jpg)

#### Eli Finkelshteyn

###### Co-Founder and CEO, Constructor

![kevin-170x170-1](https://info.constructor.com/hubfs/kevin-170x170-1.jpeg)

#### Kevin Laymoun

###### VP of Go-to-Market, Constructor

![dan-img@2x-150x150](https://info.constructor.com/hubfs/dan-img@2x-150x150.jpg)

#### Dan McCormick

###### Co-Founder and CISO, Constructor

![Bonobos](https://info.constructor.com/hubfs/bonobos-logo@2x-3.png)

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Search Revenue

+9%

![Backcountry](https://info.constructor.com/hubfs/backcountry-1536x268.png)

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RPV

+8%

![Rugs Direct](https://info.constructor.com/hubfs/rugs-direct-light-gray.png)

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Revenue

+13.53%

![SEPHORA](https://info.constructor.com/hubfs/sephora-logo-light-gray.png)

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Revenue Lift

40M

![PetFlow](https://info.constructor.com/hubfs/Petflow-2.png)

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Conversion Rate

+29%

## Deliver better results from search

Request a demo of Constructor’s rich search experience.

[ PROVE IT ](https://constructor.io/demo-request/)