AI Buzzwords, Demystified: What They Really Mean for Ecommerce Teams
From GenAI to agentic AI to multimodal models, AI buzzwords are everywhere, and ecommerce teams are expected to keep up. But with so much hype and so little clarity, it’s hard to separate what’s truly transformational from what’s just vendor buzz.
Join Constructor and AWS on August 28 at 12 p.m. EST as we unpack four of the most talked-about AI terms that retailers hear from vendors, analysts, and media, but rarely see explained in ways that connect to real ecommerce value.

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If you’re looking to use AI technology to create more enjoyable online shopping experiences and drive revenue, not just any vendor will do.
Constructor is the only product discovery platform that’s built from the ground up with advanced AI — no legacy keyword or vector engines in sight.
That’s why we’ve never lost an A/B test when it comes to helping enterprise ecommerce customers hit their most critical KPIs.
Speakers



Whether you’re skeptical, curious, or just trying to cut through the noise in your next vendor meeting, this session will give you the clarity and confidence to navigate the AI noise and spot what’s worth your time and money.
You’ll learn:
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The key differences between these aspects of AI
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Where they realistically fit into your ecommerce workflows today
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What questions to ask when vendors, analysts, or media throw these terms around
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Foundation Models
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Generative AI
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Agentic AI
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MCP (Model Context Protocol)
Achieve Your 2025 Ecommerce Goals

Ditch legacy keyword engines and vector-centric platforms, and hit your revenue goals faster
Say goodbye to:
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Zero-results searches
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Shoppers rage-quitting your site
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Labor-intensive synonym and redirect setup (plus hours manually boosting and slotting items)
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Reformulated & frustrated searches
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Lost sales opportunities and negative impact on customer lifetime value
Constructor:
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Hyper-personalized search results driven by real-time, onsite shopping behavior
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AI-driven search results optimized for the business KPIs that you define
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Search learnings inform holistic discovery across your entire site
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Advanced searchandising functionality and merchandising dashboard off the shelf
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The only AI-first ecommerce search solution specializing in enterprise commerce
Say goodbye to:
Constructor:
We help enterprise ecommerce brands get ahead, and stay ahead
AI-native product discovery that’s a win-win for companies and customers.
Constructor’s platform was built by data scientists and engineers who wanted to create an advanced shopping experience that accurately displays the most attractive products to every individual.
Test our platform risk-free and see how we can prove tangible ROI in 2-4 weeks, with Constructor’s Proof Schedule.
Our Native Commerce Core™️ (which fuels our entire product discovery experience) learns, adapts, and evolves with every user interaction to optimize your results across all key KPIs — like revenue, conversions, and profit.
Built on proprietary algorithms, large language models, and advanced transformers, the Native Commerce Core™️ is our secret sauce that makes Constructor AI shopping assistant exceptional.


Our Native Commerce Core™️ (which fuels our entire product discovery experience) learns, adapts, and evolves with every user interaction to optimize your results across all key KPIs — like revenue, conversions, and profit.
Built on proprietary algorithms, large language models, and advanced transformers, the Native Commerce Core™️ is our secret sauce that makes Constructor AI shopping assistant exceptional.
Our Native Commerce Core™️ (which fuels our entire product discovery experience) learns, adapts, and evolves with every user interaction to optimize your results across all key KPIs — like revenue, conversions, and profit.
Built on proprietary algorithms, large language models, and advanced transformers, the Native Commerce Core™️ is our secret sauce that makes Constructor AI shopping assistant exceptional.


Our Native Commerce Core™️ (which fuels our entire product discovery experience) learns, adapts, and evolves with every user interaction to optimize your results across all key KPIs — like revenue, conversions, and profit.
Built on proprietary algorithms, large language models, and advanced transformers, the Native Commerce Core™️ is our secret sauce that makes Constructor AI shopping assistant exceptional.
Take our platform for a free test drive with the Constructor Proof Schedule
